The Sustainable, Stylish, and Ethical Fashion Brands You Need to Know
You love fashion. You also love your nature and social environment.
Then one question popped up about how do you keep on improving your looks but
at the same time being environmentally friendly. Good thing is, big fashion
brands are starting to recognize how important this issue is and make it one of
their top priorities when it comes to produce their products. This makes it
easier for the customers to shop in a responsible manner, socially and
environmentally.
When we are talking about sustainable, it’s not just about
the fabric coloring that is environmentally friendly and stuffs, but also about
the law-abiding treatments towards the workers of the company, fair trade based
on official trade regulations applied, and the continuity of style that we can
use all over again or mix well with other outfit, because one of the most
important points of it all is to reduce global waste of cloth and fabric
materials. Worry not, here are some of fashion brands (mostly my personal
favorites!) that you can still splurge while being a front-liner in living a
sustainable life.
ASOS Eco Edit
I personally love ASOS. They have wide varieties of cool
stuffs and accessories and my love for them got even better when they announced
their fantastic concept of green room which
houses a wide range of ethically conscious brands. You can purchase
hand-crafted jewelries, all vintage products, and many more that is guaranteed
as sustainable fashions.
New Balance
This shoe line is a member and board member of several
groups dedicated to work towards remedying issues with global supply chains.
New Balance also has a team of 16 professionals who conduct announced and
unannounced checks on suppliers from around the world.
People Tree
With its tagline as “Sustainable and Fair Trade Fashion”,
People Tree became on of the pioneers in Slow Fashion, producing
environmentally friendly fashion. They do such a great thing by building a
partnership with local artisans and farmers in developing countries for the
materials, so you will look good and feel good wearing their products. Plus,
they have bunch of gorgeous summer dresses that makes you want to have a lunch
picnic somewhere in the forest.
H&M Conscious Collection
I used to skip this section whenever I did some
online-shopping through their website, but now this will be the first mouse
click I do whenever I feel for some H&Ms. All of their collections here are
made out of hemp, organic linen and organic leather. Surely one step ahead of
looking great without harming the environment much.
Beaumont Organic
The thing I love about this brand is their openness when it
comes to tracing the history of their fabrics so we can help put on some
controls and ensure that no harmful processes were used on the manufacture of
its clothing. As well as this, The Beaumont Organic Foundation pledges to
donate 1% of its annual profits to the Niusawa School in Taveuni, Fiji, where
the founder of the label, Hannah Beaumont, taught at in 2002.
Krochet Kids Intl.
This brand will always be one of my favorites for their
affordable, on-trend clothing, and the incredible impacts they have on the
communities where their artisans live and work. The non-profit social impact
brand empowers their artisans in Uganda and Peru not only through fair wages,
but also through education and mentoring programs. Krochet Kids Intl. has
developed an extensive monitoring an evaluation system that measures a series
of empowerment indicators every month, ensuring that every person in their
program is impacted for good. How awesome is that?
Everlane
This USA based fashion brand carries ‘transparency’ as their
main value when it comes to production. They spend months finding the best
factories around the world then build strong personal relationships with
factory owners to ensure their factory’s integrity and to maintain ethical
production practices at every step of the process. For me, those things they
did also have impacts for the customer personally because they believe that we
have the rights to know how much cost spent for one product to be made and
where they were made. Transparency meets lovely minimalist design!
Mini Mioche
Living a sustainable lifestyle nowadays is not easy. With
all those rapid technology growing, we might be taken one step further from
being eco-friendly on a daily basis. That is why it is important to teach and
habituate young generations on how to live sustainably. One of the thing is
through choosing the right fashion brands for the little one.
Mini Mioche makes organic children’s clothing with
eco-friendly materials and low-impact dyes. Their simple basic designs in
neutral colors are not only making our planet happier but also our little
friends cuter.
While most of the brands above are based in the USA, but
hope comes from their small steps to fix our views of fashion, and I hope that
many brands worldwide will also be brave to take similar or even better actions
for a more ethical and sustainable fashion industries globally. Because,
darling, nothing is better than wearing clothes that make you look good and
feel good at the same time.
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